Pomwe tinali kuzolowera njira zatsopano zogulira zovala ndi zida zapaintaneti, m'malo mozipanga kukhala ntchito yokakamiza yotuluka m'nyumba makamaka chifukwa cha zovuta za COVID-19, dziko lathu lidaletsa ena. Mafashoni akuluakulu otsika mtengo monga Shein, Club Factory ndi Romwe omwe analipo ku India.
Lingaliro la boma la India loletsa mapulogalamu 59 aku China, omwe adabwera pakati pa India-China, adawonanso mapulogalamu otchuka monga TikTok, CamScanner, ndi Helo kukhala nawo pamndandanda.
Mtundu wa moyo, wokhazikitsidwa ndi Preeta Sukhtankar, womwe mtengo wake waukulu ndikudzaza kusiyana pakati pa zinthu zowoneka bwino komanso kupezeka kwake pamitengo yanzeru, The Label Life ili ndi akatswiri/odziwika pamakampani a Suzanne Khan, Malaika Arora ndi Bipasha Basu ngati Okonza masitayilo ake.
Yakhazikitsidwa mu 2012 ndi Puneet Chawla ndi Shilpa Sharma ndipo posachedwapa yapezedwa ndi Aditya Birla Fashion and Retail Limited, Jaypore ndi ogulitsa zovala zamitundu komanso moyo wawo wokhala ndi intaneti komanso osapezeka pa intaneti mdziko muno. Kupeza zojambula zabwino kwambiri kuchokera kwa amisiri ndi amisiri ochokera ku India konse, Jaypore amayang'ana kwambiri zinthu zomwe zili ndi luso lapadera.
Sitolo yayikulu kwambiri ya e-commerce ku India pazogulitsa zamafashoni ndi moyo, Myntra idakhazikitsidwa ndi Mukesh Bhansal limodzi ndi Ashutosh Lawania ndi Vineet Saxena. Mu 2014 idagulidwa ndi Flipkart, dzikolo lofanana ndi Amazon. Kupereka mwayi wogula wosangalatsa uli ndi mitundu yambiri yamitundu ndi zinthu pa portal yake.
Ndi kusakanikirana kwakukulu kwamitundu yakumadzulo komanso mafuko, Limeroad ndi msika wamafashoni womwe unakhazikitsidwa mu 2012 ndi Suchi Mukherjee, Manish Saksena ndi Ankush Mehra. Kampaniyo ili ku Gurugram, Haryana. Anthu ku Limeroad amakonda kuganiza za mtunduwo ngati zaka za digito zofanana ndi 16th Century Grand Trunk Road, nsewu waukulu womwe udasintha mawonekedwe amalonda ku India.