Izi ndi ine ... umu ndi momwe ndimapambana.
Awa ndi otchuka pa intaneti, meme-osafa mawu olankhulidwa ndi Howard Ratner, juga-chizoloŵezi zodzikongoletsera ankaimba Adam Sandler mu Uncut Gems.
Lingaliro lakulankhula kwa Sandler mufilimuyi - yomwe inali imodzi mwazambiri wokondedwa ndi kutamandidwa makanema a 2019 - ndiosavuta: Howard Ratner amatenga zoopsa; amachita zinthu mosiyana; amapambana pa zofuna zake.
Zingakhale zomveka kunena kuti A24, kampani yodziyimira payokha yamakanema yomwe idapanga ndikugawa za Uncut Gems, imagawana malingaliro ndi Ratner. Nyumba yopanga, idakhazikitsidwa mu 2012 ndi akatswili akadaulo amakampani a Daniel Katz, David Fenkel ndi John Hodges, adachulukirachulukira kutchuka kuyambira pomwe adayambira pang'ono-bajeti - zomwe zachitika popanga mtundu womwe uli kotheratu, wosiyana kwambiri.
Zachidziwikire, magawo a omvera lero akuwona 'A24' ndikudziwa kuti atenga filimu yanji - ndipo ndikanena 'mtundu' sindikutanthauza mtundu, Gary Faber , pulofesa wothandizira wa malonda a mafilimu ku yunivesite ya New York, adauza In The Know.
Komanso monga Ratner, A24 yapeza njira zingapo zopambana pazaka zisanu ndi zitatu zapitazi. Mafilimu a kampaniyo adasokonezeka 25 Academy Mphotho kusankhidwa, kuphatikizapo a Best Chithunzi kupambana kwa Moonlight mu 2017. Panthawiyi, 2019 inali chaka chachikulu kwambiri cha bokosi la bokosi mpaka pano, ndi mafilimu ake akukokera. pafupifupi 0 miliyoni - chithunzi chotsogozedwa, moyenerera, ndi Uncut Gems, kampaniyo opindula kwambiri filimu pa.
Kupambana kumeneko kwakhala kutali ndi kozolowereka. M'nthawi yonseyi, A24 yakhala ikugwiritsa ntchito malo ochezera a pa Intaneti, kutsatsa ma virus, kusankha mafilimu mwanzeru komanso malonda amtundu wa hypebeast kupanga mtundu womwe umaposa malo owonetsera - makamaka kwa mafani achichepere.
Pali makampani angapo kunja uko omwe amalankhula bwino kwambiri kwa omvera achichepere, Faber, yemwenso amathamanga Entertainment Research & Marketing (ERM) , kampani yowunikira zamalonda yomwe idagwirapo ntchito ndi A24 m'mbuyomu, idatero. [Kwa okonda mafilimu a Gen Z] A24 yakhala mtundu womwe adaupeza, kukhulupilira ndikuyambitsa - ndipo koposa pamenepo, amakhulupirira kuti A24 iwakonzera zomwe zili. Ndikuganiza kuti kulumikizana ndi komwe kumawapangitsa kuti awonekere.
Faber adawonjezeranso kuti semesita iliyonse, ophunzira ake amabwera m'kalasi akulankhula za filimu yatsopano ya A24 - mulingo wamatsenga womwe mwina sunalingaliro m'masiku oyambilira a kampaniyo.
'The first social media promoted film'
Mayendedwe oyamba a A24 mwina anali ochepa, koma adapanga phokoso. Mu Marichi 2013, kampaniyo idagawira filimu yake yachitatu, Spring Breakers, filimu yodziyimira payokha yokhudzana ndi tchuthi cha koleji yapita haywire.
Kanemayo adachita bwino kwambiri - kupanga kupitilira kasanu ndi kamodzi $ 5 miliyoni bajeti pa ofesi ya bokosi - koma m'njira zambiri, inali gulu lachitukuko la A24 lomwe linatuluka pamwamba.
Kampaniyo adayamikiridwa chifukwa chakutsatsa kwake kumapeto kwa sabata yotsegulira, pomwe adayika chithunzi cham'tsogolo cha James Franco khalidwe lathunthu , yodzaza ndi zomangira, zojambula ndi mano agolide.
M'miyezi ingapo, masamba a A24 adakhala otchuka pa intaneti, ndi malo ochezera komanso okhutira strategy masamba chimodzimodzi kuyamika kupezeka kwake kwaposachedwa, kopanda ulemu pa intaneti.
A24 ikulemba maufiti omwe angatsatire anzanu ena onse oseketsa kuti apeze malo awo, Webusaiti ya Gawker's Defamer analemba panthawiyo. Amalemba za makanema awo pamilingo yaying'ono kwambiri yopanda sipamu, chomwe ndi chikhalidwe chinanso chosangalatsa.
Faber akuti vumbulutsoli linali lofunikira, chifukwa lidathandizira kampaniyo kuti idzipangire mbiri popanda kudalira njira zachikhalidwe, zotsatsa za bajeti yayikulu zomwe ogawa ena adadalira. M'malo mwake, ikhoza kudalira ma akaunti ake a Facebook, Twitter ndi Instagram kuti alimbikitse omvera achichepere, okonda mafilimu omwe anali okhazikika pachikhalidwe cha intaneti.
Sindikutsimikiza kuti amapeza ngongole yokwanira, koma 'Spring Breakers' inalidi filimu yoyamba yotsatiridwa ndi anthu, adauza In The Know. [A24] adapeza njira yolumikizirana kuti alankhule mwachindunji ndi makasitomala awo - m'chilankhulo chawo.
‘Akugulitsa mafilimu, eti?’
Akaunti ya Twitter ya A24 mwina inali yokondedwa kwambiri ndi gulu lachipembedzo, koma nthawi imeneyo ma tweets ake anali ndi mwayi wopeza zokonda zopitilira khumi ndi ziwiri. Izi zinayamba kusintha m'zaka zotsatira, pamene kampaniyo inayamba ntchito zazikulu - ndi malonda akuluakulu.
Mu 2015, A24 idagawa Ex Machina, wosangalatsa kwambiri wa sci-fi yemwe adafika ndi yake. zachikondi kampeni yotsatsa. Kanemayo, omwe adayimba nawo Oscar Issac, Alicia Vikander ndi Domhnall Gleeson, adawonetsedwa koyamba ndi a. Mbiri ya Tinder kwa Ava, Vikander wodzizindikira wa android akuwonetsa mufilimuyi.
Vinakder akuti adadziwongolera yekha, kukhalabe ndi khalidwe kufunsa amuna osayembekezeka mafunso kuchokera pa zokambirana za kanema.
Pasanathe chaka chimodzi, kampaniyo inali kuyang'anira mbiri ina yabodza - nthawi ino ya mbuzi ya ziwanda. Kampeni, yomwe idagwiritsidwa ntchito kulimbikitsa filimu yowopsa yamatsenga ya The Witch, idazungulira a Twitter handle kwa Black Phillip, nyama yowopsa yomwe idakhala a kuphulika kwa viral star filimuyo isanayambe komanso itatha.
Mtundu wa A24 - ndi makanema ake omwe akuchulukirachulukira - adayambanso kukhala opanda intaneti. Pakati pa 2010s kumveka ngati Ex Machina, The Witch ndi Lady Bird adakhala ngati njira yotsegulira kampaniyo. sitolo yamalonda , yomwe tsopano imagulitsa zipewa, masokosi, T-shirts, makandulo, makapu a khofi komanso ngakhale akabudula othamanga.
Ndikuganiza kuti ma studio amapita, achita ntchito yabwino kwambiri. Amayandikira ndi chisangalalo choyenera (amagulitsa mafilimu, chabwino?) Makhalidwe ndi mzere, Faber adanena In The Know mu imelo.
Masiku ano, ndizochitika nthawi zonse kuti zinthu zingapo zomwe zili m'sitolo zigulitsidwe, zomwe mwina sizimathandizidwa ndi okonda mafashoni. ngati GQ kuwonetsa malonda abwino kwambiri amtunduwu, okopa zilombo.
'Ndiwo malo oti mukhalepo tsopano'
Ndipo zikafika pa nkhani ya swag, ngakhale anthu otchuka akuyamba kuchitapo kanthu. Kumayambiriro kwa 2020, a malonda achifundo zokhala ndi zotsatsa zam'mafilimu aposachedwa a A24 zidakopa chidwi chambiri - kuphatikiza ena okwera mpaka ,000.
M'modzi mwa omwe adayitanawo anali Ariana Grande. Malinga ndi Insider, a Nyenyezi yazaka 26 zakubadwa idatengeka kwambiri ndi filimu yowopsa ya 2019 Midsommar kotero kuti adatumizira mameseji mnzake yemwe amamufuna posachedwa pa diresi lodzaza maluwa lomwe Florence Pugh amavala mufilimuyo.
Iye sanali yekha. Woimbayo Halsey mwachiwonekere adaganiza zowononga ndalama zambiri pazovalazo, ngakhale tweeting za chikhumbo chake chofuna kulowa nawo malonda.
Kusaina kwamtundu wotere kumachita zambiri kuposa kupanga mitu, komabe. Malinga ndi Faber, kutchuka kwamtundu wamtunduwu kumadyetsa mtundu wa hype, womwe umathandizira A24 kupitiliza kupanga kalozera wake.
Mtunduwu umadziwika bwino kwambiri pakati pa okonda mafilimu achichepere komanso olemera kwambiri, komanso ponena za 'mphamvu' yomwe imathandiza kumapeto kwa malonda, Faber adatero. Koma zimathandizanso ndi opanga mafilimu kudziwa kuti amakhulupirira kampaniyo kuti ibweretse filimu yawo kwa omvera awo.
M'zaka zitatu zapitazi, A24 yagwira ntchito ndi aliyense kuchokera ku Jonah Hill ndi Robert Pattinson kupita Greta Gerwig ndi Paul Schrader, akukokera chizindikiro cha mphamvu ya nyenyezi kutsogolo ndi kumbuyo kwa kamera.
Ndiwo malo oti mukhalepo tsopano, Pattinson adauza GQ mu 2017 . Ndikutanthauza, sindikudziwa zomwe akuchita, kwenikweni. Iwo ali pa izo. Amamvetsetsa bwino za Zeitgeist.
Maubwenzi awa, a Faber akuti, ndi omwe amalola kuti situdiyo ipitilize kukulitsa chidziwitso chake champhamvu kwambiri, mtundu womwe akuti wafanana ndi zida zamphamvu kwambiri zachikhalidwe cha pop.
Agwiritsa ntchito mafilimu awo akale kuti apange chizindikirocho ndipo tsopano angagwiritse ntchito chizindikirocho kuti avomereze mafilimu awo atsopano (ndi kukulitsa mtundu wawo), adauza In The Know kudzera pa imelo. Zachidziwikire kuti sizinali zosiyana ndi zomwe 'Iron Man' adachitira MCU [Marvel Cinematic Universe]. Inde, ndinangofanizira A24 ndi Marvel.
Zachidziwikire, mliri wa coronavirus watero zonse koma ayimitsidwa makampani opanga makanema, kusiya mafunso ambiri oti A24 ichite chiyani (kampaniyo idayenera kutulutsa mafilimu osachepera asanu ndi limodzi chaka chino). Koma bola ngati mtunduwo ukupitilizabe kutumikira omvera ake achichepere komanso otengeka kudzera mu malonda, kutsatsa kwa ma virus komanso kukoma kwapadera, Faber akuganiza kuti ipitilira bwino.
Chosangalatsa ndichakuti [ophunzira anga] amalankhula za A24 ngati bwenzi kuposa gulu lalikulu lomwe lingakhale losagwirizana, adauza In The Know. Iwo amaona kuti ali ndi mgwirizano ndipo ali ndi chidwi chofuna kupambana kwawo.
Ngati mudaikonda nkhaniyi, onani mndandanda wathu wa mafilimu asanu onena za kupanda chilungamo kwa mafuko mukhoza kuyang'ana pompano.
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