Pambuyo Aurora James , woyambitsa mtundu wapamwamba wa mafashoni M'bale Vellies , adatenga ku Instagram ndipo adanena kuti ogulitsa akuluakulu ayambe kupereka 15 peresenti ya malo awo a alumali kuzinthu zakuda zakuda, makampani onse ofalitsa nkhani ayang'ana kuti awone omwe adzayitanitse kuyitana.
Mabizinesi anu ambiri amamangidwa pakugwiritsa ntchito mphamvu za Black. Mashopu anu ambiri amakhazikitsidwa m'madera akuda, James adalemba mu positi . Zambiri zomwe mwathandizira zimawonedwa pazakudya zakuda. Izi ndizochepa zomwe mungatichitire. Timayimira 15 peresenti ya anthu, ndipo tikuyenera kuyimira 15 peresenti ya malo anu a alumali.
Tsopano amadziwika kuti 15 Peresenti Lonjezo , pempholi lafalikira m'mafakitale onse, kutsutsa makampani kuti atengepo mbali ndikuchitapo kanthu pazachuma pakuchita ziwonetsero komanso udindo wamakampani.
Lachitatu, June 10, Sephora pa Bizinesi yaku US idalengeza kuti ipanga lonjezo ndikupereka 15 peresenti ya malo ake alumali kumakampani omwe ali ndi anthu akuda.
Poyankha lonjezo lake Otsatira 20 miliyoni a Instagram , ndi kukongola wogulitsa adagawananso magawo atatu omwe angagwire ntchito. Choyamba, kuchuluka kwa magawo omwe alipo tsopano a malo a alumali operekedwa kwa mabizinesi akuda adzawunikidwa ndipo kachiwiri, mtunduwo ukukonzekera kutenga umwini wa [zake] zomwe zapeza, kumvetsetsa malo osawona ndi kusagwirizana, ndikuzindikira njira zotsatila. Pomaliza, mtunduwo ukukonzekera kuchitapo kanthu ndikusindikiza ndikuchita dongosolo [lake] lokulitsa gawo la mabizinesi akuda [zimathandizira] kupatsa mphamvu osachepera 15 peresenti.
Sephora ndiye wogulitsa wamkulu woyamba kutenga chikole pambuyo pa ma TV omwe akufuna kuti mabizinesi akuda, opanga, odziyimira pawokha ndi zina zambiri ziwonekere ndikulemekezedwa. Monga ma hashtag ofotokoza nkhani zoopsa za momwe zimakhalira kukhala Wakuda, nthawi zambiri malo atolankhani otsukidwa oyera , asesa pa intaneti, mabungwe akuluakulu amayenera kulingalira momwe kusalinganika kwadongosolo ndi malo oopsa kulipo m'malo awo ogwirira ntchito.
Masiku angapo apita, Uoma Beauty woyambitsa Sharon Chuter adayambitsa vuto la #PullUpOrShutUp pawailesi yakanema, kuyitanitsa mitundu yokongola chifukwa chosowa kuphatikizika kwamagulu ndi mitundu yovuta kuwonetsa kuchuluka kwa anthu Akuda omwe amagwira ntchito pa C-level m'makampani ake.
Mitundu yomwe mumakonda ikunena molimba mtima za PR zakuthandizira kwawo kwa Black, adatero mu IG positi. Chonde afunseni kuti ndi antchito angati Akuda omwe ali nawo m'bungwe lawo (HQ ndi maofesi a satelayiti okha) komanso ndi anthu angati akuda omwe ali nawo pa maudindo a utsogoleri. Kwa maola 72 otsatira OSATI kugula kuchokera ku mtundu uliwonse ndipo funsani kuti atulutse ziwerengerozi.
Mitundu yopitilira 70 yokongola idakwera ndikusiya manambala awo, zomwe zitha kuwoneka pa Tsamba la Instagram PullUpForChange .
Pamene mitundu yambiri ikuyimbidwa mlandu ndikuyikapo kanthu kumbuyo kwa zolemba zake, tipitirizabe kuona omwe akupita kuti asinthe kuchokera mkati kupita kunja.
Ngati mwakhudzidwa ndi nkhaniyi, onani mabungwe 15 a LGBTQ+ otsogozedwa ndi Black kuti apereke nawo pompano. .
Zambiri kuchokera ku The Know:
Ogwiritsa ntchito a YouTube akupanga makanema opangira ndalama kuti athandize mabungwe akuda
Mtundu uwu waubwino wamtundu wakuda umapanga ufa wodabwitsa wa latte pakhungu lonyezimira
Gulani zinthu zathu zokongola zomwe timakonda kuchokera ku The Know Beauty pa TikTok
Mutha kugwiritsa ntchito mfundo za Sephora Insider kuti mupereke ku Black nonprofit
