Kuchokera kuletsa chikhalidwe mpaka Karen ndi Stan , ngati mukufuna kuchita nawo, kapena kuti muzitsatira, kukambirana pamasewero ochezera a pa Intaneti kapena patebulo la chakudya chamadzulo, muyenera kukhala ndi chinenero chomwe chimasintha nthawi zonse. Panthawiyi, mumangoyang'ana pa Twitter ndikupeza mawu omwe simunawawonepo: chizindikiro cha ukoma. Ndi zabwino? Zoipa? Chinachake pakati? Apa, tikufotokozera zomwe kuwonetsa ukoma ndi zitsanzo zitatu zokuthandizani kuti muzindikire.
Kodi chizindikiro cha ukoma ndi chiyani?
Mawu akuti chizindikiro cha ukoma akhala ndi moyo angapo. Zatero mizu ya maphunziro m'mbali za chisinthiko cha psychology ndi chipembedzo, zomwe ndi zosangalatsa kwambiri, koma pokhapokha ngati mukulemba chiphunzitso cha udokotala pa chiphunzitso kapena makhalidwe abwino, mwina sichifukwa chake muli pano. Chachiwiri ndi mawu achipongwe omwe amapezeka pamasamba ochezera. Chodziwika pachisankho cha 2016 ku US, tanthauzo lenileni la kuwonetsa ukoma ndi pamene anthu amanyadira (kapena chizindikiro ) kukhudzika kwawo kuti aziwoneka bwino kwa gulu la anthu omwe akufuna kuwakopa.
Ndiye kodi ukoma umasonyeza zoipa kapena zabwino?
Ndizovuta. Kumbali imodzi, malingaliro owulutsa ndi zabwino zake ndizabwino, sichoncho? Koma zimakhala zoipa pamene kuwulutsa kumeneku kumakhala kokhazikika pazinthu zomwe zimafunikira njira zothetsera mavuto, makamaka kuchokera kwa anthu omwe ali ndi mphamvu, monga ndale, anthu otchuka ndi mabungwe.
Gwirani izi pang'ono. N’chifukwa chiyani zimenezi zili zovuta?
M'dziko la digito ndi 24/7 nkhani, kuwonetsa zabwino kumakhala kovuta chifukwa ndikosavuta kunena kapena kutumiza chinthu chimodzi kuti musangalatse gulu lina osachitapo kanthu. Chifukwa chake, nthawi zambiri, mukawona wina akuitanidwa kuti apereke chizindikiro chabwino, ndichifukwa choti akuchita (kapena kuwonetsa ) ananena ukoma, ndipo mwina kupindula mwanjira ina ndi kusonyeza ukoma anati, popanda kwenikweni kuchita ntchito iliyonse ya moyo weniweni kuimirira.
Kodi zina mwa zizindikiro za ukoma ndi ziti?
Nazi zitsanzo zaposachedwa za chizindikiro chabwino chomwe tawona.
1. Kutumiza Black Square pa Instagram kwa Black Lives Matter
Mukukumbukira pa Juni 2, 2020 pomwe aliyense amatumiza mabwalo akuda pa Instagram? Chabwino, mkangano womwe udalipo ndikuti anthu amatumiza uthenga wochirikiza #BlackOutTuesday osadziwa kwenikweni zomwe akuchirikiza ndikuyimitsa mbiri yeniyeni—# TheShowMustKuyimitsidwa -yomwe ili ya azimayi awiri akuda, Brianna Agyemang ndi Jamila Thomas, omwe akugwira ntchito kuti aziimba mlandu kuti apindule ndi oimba akuda. Inde, nkhaniyi ikupita mozama kuposa bokosi lakuda pa gridi yanu. Kodi izi zikutanthauza kuti ndinu munthu woyipa ngati mwatumiza bokosi lakuda? Inde sichoncho. Koma zikuwonetsa momwe zimakhalira zosavuta kuzipangitsa kuti ziwonekere ndikudzimva ngati mukuchita zabwino, pomwe sizimasunga madzi.
awiri. Dzina la Lady Antebellum Limasintha Debacle
Gulu ladzikolo posachedwapa lasintha dzina lawo kuchokera ku Lady Antebellum kukhala Lady A, chifukwa, monga izi Mtengo wa GQ nkhani akuwonetsa kuti adatsutsidwa chifukwa, [zake] zokhudzana ndi malingaliro okondana ndi nkhondo isanayambe, yomwe ili ndi ukapolo ku America South. Vutolo? Dzina lakuti Lady A linatengedwa ndi wojambula wachikuda yemwe wakhala akudziwika ndi dzinali kwa zaka 20 ndipo gululi ndi kumusumira pa izo . Karen Hunter akumaliza mwachidule ndi iye Tweet , Ndimvetse...anasintha dzina loti Lady Antebellum chifukwa sanafune kuyanjana ndi zigawenga zakale kukhala dzina lomwe mkazi wa BLACK mu music biz anali kugwiritsa ntchito kale...pano akumusumira HER mukufuna kusiya dzina? Ichi ndi chitsanzo cha m'mabuku owonetsa ukoma pazovuta zake: Gulu lamphamvu la anthu omwe amawonetsa ukoma wawo pamapepala, koma mukuchitapo kanthu akupitiliza kuletsa anthu omwewo omwe adawasinthira dzina lawo poyambirira.
3. Kwenikweni Onse Corporate Marketing
Kuchokera ku JP Morgan kupita ku NFL, zikuwoneka ngati pafupifupi mabungwe onse akuluakulu akhala akupanga zomwe zimathandizira gulu la Black Lives Matter. Kodi izi ndizoyipa? Ayi. M'malo mwake, pali zotulukapo zambiri zabwino kuchokera kumtunduwu wakusintha kwamawu. Kumbukirani: Zaka zingapo zapitazo Colin Kaepernick adagwada ndipo adachotsedwa mu ligi chifukwa chotsutsa mwamtendere nkhanza za apolisi. Kumbali inayi, zikafika pazochitika zenizeni, zochitika za tsiku ndi tsiku ndi anthu enieni omwe amakhudzidwa, kodi makampaniwa akukhala mogwirizana ndi mawu awo ndi malonjezo a chilungamo? Malinga ndi Associated Press ,pa. Koma, ngati mungodya zotsatsa zapamtima ndikubwerezanso ma hashtag, izi zikupitilira kukulitsa vutoli.
